Don’t Make These 4 Common Mistakes When Planning Your Next Event
With the extensive amount of details that go into planning an event, it’s easy to let things slip through the cracks. Below are four common mistakes that you can avoid for your next event:
- Misjudging the event’s scale
- Forgetting a crisis management plan
- Settling for subpar equipment / outdated technology
- Trying to plan it all without assistance
- Misjudging the event’s scale
Overestimating or underestimating the scale of the event can be detrimental to the overall success and could potentially make or break the fans’ overall experience. For example, if the event space is too small, fans could feel uncomfortable, wait in long lines, and even leave the event early. On the other hand, if the venue is too big, fans can feel underwhelmed by the experience and likely not return to the next event. This crucial step in the planning process can also determine if you have a surplus of food, drinks, or merchandise left over after the event or selling out of everything within the first hour. Ensure a positive fan experience and save money by accurately accounting for the scale of your event. - Forgetting a crisis management plan
Never hold an event without a crisis management plan. Plan A should be your best-case scenario where everything runs smoothly, and Plan B is for roadblocks and potential disasters. A few examples of things to consider in a backup plan include unpredictable weather, a canceled artist or performer, a parking lot filled, and more. There are plenty of available resources to help you build a crisis management plan. You will always be grateful you have one, especially when you don’t have to use it. - Settling for subpar equipment / outdated technology
New technology can be overwhelming, especially when it feels like something new comes out every day. It’s very important to do adequate research on lighting, sound equipment, projectors, Wi-Fi capabilities, and other miscellaneous needs. Settling for outdated or cheap equipment could make a crucial difference in the overall fan experience. For example, most venues supply Wi-Fi servers, but sometimes these aren’t equipped for thousands of devices at one time, often causing lags or even crashing. You want to find technology professionals that can cater to the exact needs of your event. With the right technology, not only will your event succeed, but the planning stage won’t be a hindrance. - Trying to plan it all without assistance
While it may appear that planning your event only takes a few steps, it’s easy to underestimate just how many fine details need to be addressed. Getting assistance to help with the process will ensure that nothing is forgotten, and many small teams specialize in specific areas that you may not have expertise in. Don’t make the mistake of attempting to plan everything yourself. With more hands-on-deck, nothing will fall through the cracks. An external event planning company can be an essential asset that allows you to focus your energy on other areas of the event planning process.
